GS10 Speakers

Prof Toni Bruce


Professor of Sociology of Sport, University of Auckland, New Zealand, WomenSport International Executive Board, Women in Sport Aotearoa Board

Toni Bruce is Professor of Sociology of Sport at the University of Auckland in New Zealand. She serves on the Boards of WomenSport International and New Zealand’s recently-launched national advocacy organization for women and girls in sport, Women in Sport Aotearoa (Ngā Wāhine Hākinakina o Aotearoa).  She is also a former President of the North American Society for the Sociology of Sport. She has 25 years experience researching media coverage of women’s sport and co-led an 18-country comparative research project on Olympic media coverage. She is passionate about building networks of researchers to understand national differences and international patterns in media coverage and about raising the cultural visibility of sportswomen. She earned her PhD and Masters degrees in Sociology of Sport from the University of Illinois at Urbana-Champaign, USA, after completing a Bachelor of Physical Education at the University of Otago, New Zealand.